The 3 Marketing Stats That Matter Most Now.
We talk a lot about numbers around here, and here’s another: 22,000. It’s hard to believe that’s the number of reader hits Blogging Out Loud has garnered in the three … Continue reading
With Bicultural Hispanic Growth, Is There Still a Need for Hispanic Marketing?
More than 50.5 million Hispanics live in the United States; and for marketers, Cinco de Mayo serves as a valuable reminder of the myriad ways to target this fast-growing and … Continue reading
Generation M: Teens Going Mobile, Not Looking Back.
One in four teenagers use their cell phones to access the Internet, and for teens with smartphones, that number jumps to 50%. According to a recently released Pew Research Center … Continue reading
What the Mobile Marketing Explosion Means to Brands.
Mobile advertising is on track to be a $7.29 billion industry in the U.S. by the close of 2013 ($100 million more than projected in December 2012 by eMarketer). And … Continue reading
The Juiciest Marketing Trends: “Vine-Suite”
We heard about it through the grapevine. Vine, the new video-sharing app from Twitter, has grown its monthly active users by 50% since February. The app was used on 2.66% … Continue reading
March Madness – Our Top Marketing Plays.
Not all eyes are on the basketball court; they’re on the marketing court, as well. The top marketing stories from March include Facebook making two key moves. The first was … Continue reading
Spring Clean Your Marketing Routine – 3 Easy Steps!
680 million of Facebook’s 1.06 billion active monthly users access the social site via their mobile phones. Instagram – the photo-sharing app taking consumers and brands by storm – has … Continue reading
5 Ways to Make Hashtags Work for You.
Twitter hatched 7 years ago this month when, on March 21, 2006, co-founder Jack Dorsey (@jack) sent the first tweet. As of last fall, the site reported an average of … Continue reading
7 Brands “Getting” Consumers Now!
Top brand marketing highlights from February 2013. — The Oreo cookie took the cake again. The brand experienced one of the greatest jumps in measured consumer interest from 2011 to … Continue reading
Should Brands Jump on Mobile Marketing Before Their Competitors?
Amazing fact: 24.3% of mobile phone users in the United States are expected to engage in mobile couponing this year. This is an impressive jump from the 6% that used … Continue reading
Guerrilla Marketing Wins Super Bowl.
On Monday, Twitter released its own Super Bowl scorecard: Sunday’s game generated 24.1 million tweets from celebrities, fans, and even brands not affiliated with the sporting event. While that led … Continue reading
Monthly Rewind: Girl Power, Building Brand Trust and Facebook’s New Graph Search.
It’s hard to believe it’s the end of the month (already!), and in this week’s post we bring you a roundup of the marketing stories that had us talking most … Continue reading
Why Marketers Should Stick With Instagram.
Instagram’s updated Terms of Service and Privacy Policy, which went into effect last Saturday, are still a hot topic among techies and consumers addled by fears of online privacy invasion. … Continue reading
4 Marketing Trends That Matter Now.
It’s time once again to pitch predictions that will affect each and every marketer in 2013. In our continual effort to keep our marketing industry colleagues up to date on … Continue reading
Blogging Out Loud 